Buying to Bundle: Asymptotic Optimality of Surrogate BundlingResearch Paper
A platform sourcing items from monopolistic sellers with private quality cannot tractably maximize its true profit: the bundle revenue is neither monotone, submodular, supermodular, subadditive, nor superadditive. Theorem 4.6 of Buying to Bundle: Optimal Sourcing from Monopolistic Sellers shows that the simple surrogate threshold mechanism — maximize the linearized objective — is profit-optimal up to a factor in large markets. Prove it: Bernoulli concentration for the bundle quality plus sub-exponential control of the dispersion gap (Lemma 4.5).