Product Price, Quality and Service Decisions under Consumer Choice Models II: The Oligopoly Has a Unique Nash Equilibrium, with Monopoly Qualities and Service Durations and Lower PricesResearch Paper
Motivation
Firms that sell durable goods set three things at once: a price, a quality level, and the length of an ancillary service that comes free with the product, such as a warranty. Wang, Ke and Cui (SSRN 3766191; Manufacturing & Service Operations Management, 2022, doi:10.1287/msom.2020.0947) study these joint decisions under multinomial logit (MNL) demand. For a monopolist offering several products they show (their Theorem 1) that each service duration is extreme (the shortest or the longest allowed), each quality is set product by product, and all markups are equal.
A natural question is whether that structure survives competition. In practice, quality and warranty terms are long-term strategic choices while prices react to rivals; if competition changed the optimal qualities and durations, the monopoly analysis would say little about real markets. Section 2.4 of the paper answers the question for an oligopoly of single-product firms. This mission formalizes that answer, Theorem 2.
Setting
There are firms; firm sells product . Product has a quality sensitivity , a base service cost per unit time , a marginal effect of quality on service cost (of either sign, or zero), a production-cost coefficient (cost ), and a service utility per unit time . Firm chooses a price , a quality and a service duration .
A consumer buys product with the MNL choice probability
where the is the outside (no-purchase) option. The payoff of firm is its markup times its market share:
A Nash equilibrium is a profile with every such that no firm can raise by changing its own triple , jointly, to any other triple with duration in . The monopolistic case is problem (4): one firm maximizes over all prices and qualities in and durations in . Finally, the duration index of product is
Formalization targets
Goal: Theorem 2
Assume for all , , and for all . Then
for every optimal solution of the monopolist's problem, which exists. The goal compares with any monopoly optimum and does not presuppose the monopoly formulas of Theorem 1.
Milestones
The proof in the Online Supplement (pp. 2–3) passes through the following statements, which are the mission's milestones:
- (EC.1): a firm's profit is the unique root of ;
- (EC.2): is unimodal with peak at markup ;
- (EC.3): in every equilibrium and maximizes on ;
- the price root of the first-order condition exists, is unique, and decreases in the aggregate ;
- the aggregate equation has a unique root , and the price competition has the unique equilibrium ;
- when exceeds firm 's attraction by at least one;
- , the root of ;
- .
Significance
The result. Theorem 2 says that the quality and service rules of the monopoly are robust to competition: each firm sets quality where marginal consumer utility equals marginal cost, and offers the shortest or the longest service, regardless of what its rivals do. Only prices respond to competition, and they fall. The proof also shows that the competitive aggregate exceeds the monopolist's, so more consumers buy and consumer surplus is higher than under monopoly. Uniqueness makes comparative statics well defined.
Formalizing it. The theorem is proved in the paper and, to our knowledge, not formalized anywhere. A formal proof requires the MNL price-competition equilibrium argument (existence and uniqueness through a one-dimensional aggregate), which is a standard tool in operations management and industrial organization (Anderson, de Palma and Thisse 1992) and has independent reuse value. Making the argument precise also exposes two points the paper leaves implicit: the tie case in the duration choice, and the domain on which the bound holds.
Difficulty
The game is not concave: is not concave in firm 's own strategy (its best attainable value is convex in the duration , which is why durations end up extreme), and strategies are unbounded in price and quality, so the standard existence theorems for concave games with compact strategy sets do not apply. Writing down the first-order conditions and solving them produces candidates, but it shows neither that a candidate is a global best response nor that no other equilibrium exists. Uniqueness also fails without the no-indifference condition (see below).
Formalization scope
- Products are indexed by
Fin N(0-based); is arbitrary. The outside option is the1 +in the denominator, not an element ofFin N. - Prices and qualities are unconstrained reals. The paper's normalization (p. 8) is not imposed, because Theorem 1's quality formula and the proof ignore it. Durations lie in for equilibrium profiles, deviations and the monopoly problem alike.
- A Nash equilibrium is defined through the published general pure-strategy Nash equilibrium notion (
CarbonDoubleCount.Planner.IsPureNash) withFunction.update: deviations are unilateral and joint in , not coordinate by coordinate. - Optimality in the monopoly problem means global maximality over the feasible set, never a first-order condition.
- Added hypothesis. for every . If , firm has two best responses giving it the same profit and the same attraction, hence the same payoffs to all rivals; both are equilibria and "unique" is false. The paper's proof picks one endpoint "depending on the comparison" and does not treat ties.
- "Lower prices" is stated as , as the paper's proof concludes; for the two problems coincide.
- The price root is defined on the region , where the first-order condition is increasing in ; it takes Lean's junk value only for , where no statement uses it.
Formalizations that do not count: a price-only game with qualities and durations fixed at the monopoly values (that is the paper's reduction, not the theorem); a two-firm version; an equilibrium notion checked one coordinate at a time; or an equilibrium assumed rather than proved to exist.
A complete development needs real analysis of one-variable functions (monotonicity, the intermediate value theorem, maximization of -type functions) and finite sums. The pure-Nash definition and the MNL price-competition milestones (4–8) are reusable beyond this paper. Proofs of any milestone, and alternative arguments for the price-equilibrium uniqueness, are welcome.
Selected references
- Y. Wang, J. Ke, Y. Cui, Product Price, Quality and Service Decisions under Consumer Choice Models, Manufacturing & Service Operations Management, 2022; accepted manuscript SSRN 3766191. https://ssrn.com/abstract=3766191, https://doi.org/10.1287/msom.2020.0947
- S. P. Anderson, A. de Palma, J.-F. Thisse, Discrete Choice Theory of Product Differentiation, MIT Press, 1992. https://doi.org/10.7551/mitpress/2450.001.0001
- D. McFadden, Conditional logit analysis of qualitative choice behavior, in Frontiers in Econometrics, Academic Press, 1974.