Is Full Price the Full Story When Consumers Have Time and Budget Constraints?: Gig Workers Are Full-Price Decision-Makers Whose Value of Time Equals Their WageResearch Paper
Motivation
Since Naor's 1969 model of queue joining, the literature on pricing congestible services has assumed that a customer judges a time-consuming service by its full price: the money price plus a constant multiple of the time commitment , . Revenue-maximizing and welfare-maximizing prices for queues, priority schemes and capacity choices (Afèche and Mendelson 2004; Allon and Federgruen 2007; Nazerzadeh and Randhawa 2018; Gurvich et al. 2019) are all derived under this assumption, usually with identified with a customer type such as a wage. Allon and Federgruen describe it as "tantamount to assuming that all consumers assign a specific cost value to their waiting time and that the cost of waiting is simply proportional to the total waiting time."
Li, Lariviere and Bassamboo ask when this assumption is actually implied by a consumer's own optimization. They embed the purchase decision in a Becker (1965) style allocation of time and money, and show that the full-price model is exact for consumers who choose freely how long to work at a constant wage (gig workers), while it fails for shift workers. The result gives the full-price model a microfoundation and identifies the waiting cost with the wage .
Setting
A consumer has units of time per day. She chooses a plan : leisure time , leisure consumption , work time and overhead expenditure , and a purchase decision for a discrete service with value , price and time commitment . Her problem (PC) is
Here (StandingAssumptions) is continuous, non-decreasing and concave in each argument on the closed quadrant with ; , the time spent on chores when is spent to reduce them, is decreasing and strictly convex; is the compensation function. For gig workers it is linear, (linearCompensation), with wage .
A pair is feasible (IsFeasiblePair) when the buyer's problem () has a feasible plan (IsFeasiblePlan). The buyer's leisure utility (buyerUtility) is the supremum of over the buyer's feasible plans. The consumer is a full-price decision-maker (Definition 1, IsFullPriceDecisionMaker) if there is with whenever is feasible and . An optimal plan (IsOptimalPlan) of the buyer (, ) or the non-buyer (, ) maximizes over the feasible plans of that problem. The marginal rate of substitution of time for money (mrs) is
Formalization targets
Goal: Proposition 1 (p.8)
For and :
- the consumer is a full-price decision-maker;
- with : for all with feasible,
- at every optimal plan of the buyer (any ) and of the non-buyer with , , at which is differentiable with ,
Milestones: Lemma 4 (p.32)
Part 1 (buyer) and part 2 (non-buyer): at an optimal plan where is differentiable with , both constraints bind; if moreover and , then at the paper's point ; and whenever and is differentiable there.
Significance
The proposition says that, for gig workers, the purchase decision depends on only through : the iso-utility curves in the plane are parallel lines of slope . This is exactly the structure that the queueing-pricing literature assumes, with waiting cost per unit of time equal to the wage (Remark 1 of the paper recovers the standard model from it). The paper's later results (Lemma 2, Proposition 2, §4) show that shift workers are not full-price decision-makers and that pricing them as if they were loses revenue; Proposition 1 is the benchmark those comparisons are measured against.
The result is proved in the paper, not formalized anywhere. The mission adds a machine-checked version of the model and of the proposition, with a corrected first-order clause: the paper states at every optimum, but at corner optima ( or ) it is false, and also needs . The formal statement carries exactly these interiority hypotheses, each only on the equation that needs it.
Difficulty
The full-price part is an exact change of variables, but the obvious one fails: substituting from the time constraint gives a set that seems to depend on and separately, and the sign constraint must be shown never to bind for non-negative prices (with negative prices it does bind, and the property fails). The supremum has to be compared as a supremum: attainment is not available, since is not assumed continuous.
The first-order part requires care that the paper skips. An optimum of (PC) is a maximizer of a constrained problem, not of the paper's reduced unconstrained function; one must first show that both constraints bind at an interior optimum where , then perturb along feasible curves on which the reduced objective is differentiable, which uses only differentiability of at one point and of at one point.
Formalization scope
All quantities are real numbers. is a function on with all assumptions imposed on the closed quadrant; "concave in both arguments" is read as concave in each argument separately (the weaker reading). The purchase decision is a real entering (PC) as and , with imposed where used. Feasibility of refers to the buyer's problem. is a supremum in EReal, so infeasible pairs give rather than a junk value. Prices and time commitments are non-negative throughout. An optimal plan is a maximizer of over all four variables with fixed; binding constraints are a conclusion, never part of the definition. is computed from the Fréchet derivative of , and every statement about it assumes differentiability and at the point, so neither fderiv's junk value nor division by zero can make a conclusion true.
A trivializing formalization would define or feasibility through the full price , or define an optimal plan as one satisfying the first-order conditions; neither is done here: is the supremum over plans satisfying the two constraints of (PC) literally.
A complete development needs elementary real analysis only: supremum manipulation in EReal, one-variable derivatives of compositions along curves, and the vanishing derivative at a local maximum. The time-allocation model is new to the platform and is reusable for the paper's shift-pay results (Lemma 2, Proposition 2). Proofs of Lemma 4 and of Proposition 1 are welcome, as are formal versions of the paper's shift-pay results.
Selected references
- S. Li, M. A. Lariviere, A. Bassamboo, Is Full Price the Full Story When Consumers Have Time and Budget Constraints?, SSRN 4223388 (2022); Manufacturing & Service Operations Management (2023). https://ssrn.com/abstract=4223388, https://doi.org/10.1287/msom.2022.0357
- P. Naor, The Regulation of Queue Size by Levying Tolls, Econometrica 37(1), 1969. https://doi.org/10.2307/1909200
- G. S. Becker, A Theory of the Allocation of Time, The Economic Journal 75(299), 1965. https://doi.org/10.2307/2228949
- G. Allon, A. Federgruen, Competition in Service Industries, Operations Research 55(1), 2007. https://doi.org/10.1287/opre.1060.0335
- P. Afèche, H. Mendelson, Pricing and Priority Auctions in Queueing Systems with a Generalized Delay Cost Structure, Management Science 50(7), 2004. https://doi.org/10.1287/mnsc.1040.0230