Approximate Revenue Maximization with Multiple Items 5: Bundling Is Optimal for Two I.I.D. Goods Whose Density on [a, ∞) Satisfies x f′(x) + (3/2) f(x) ≤ 0Research Paper
Motivation
A seller with several goods and a single buyer of unknown, additive valuation faces the multi-dimensional revenue maximization problem. For one good the answer is classical: by Myerson's theorem (Myerson 1981) a single posted price is optimal. For two or more goods no such simplification exists in general: optimal mechanisms may randomize, may offer menus of lotteries, and are rarely known in closed form. Selling the grand bundle at one price is the simplest multi-good mechanism, and it is used widely in practice.
Hart and Nisan (arXiv:1204.1846, J. Econ. Theory 2017) quantify how much revenue simple mechanisms lose. Most of their results are approximation bounds. Section 7.2 of the paper also contains an exact result: for two independent and identically distributed goods whose density decays fast enough, in the sense of a differential inequality, bundling is exactly optimal. This mission formalizes that theorem, Theorem 16, and the steps of its proof in Appendix A.6.
Timeline. Manelli and Vincent (2006) gave conditions under which a bundled mechanism is optimal for a multiple-good monopolist. Hart and Nisan's preprint (2012, revised 2017) proved Theorem 16 with the condition . Daskalakis, Deckelbaum and Tzamos (2017) later gave a strong duality theory for the multiple-good monopolist, based on optimal transport.
Setting
There are two goods and one buyer. A valuation is a vector . The buyer's values are i.i.d. with a one-good law on .
A mechanism assigns to each reported valuation an allocation vector ( is the probability that good is sold) and a payment . The buyer's payoff is . The mechanism is
- incentive compatible (IC) if for all ;
- individually rational (IR) if for all ;
- NPT (no positive transfer) if .
The revenue of is , and the optimal revenue is over all IC and IR mechanisms. The bundled revenue is , the optimal revenue from selling the bundle as a single good.
A two-good mechanism is symmetric if and . For a level , the bundled majorant of is
It depends on only through , so it is a bundled mechanism.
Formalization targets
Goal: Theorem 16
Let and let have a density supported in , differentiable on , with
Then for two i.i.d.- goods,
The substance is . The reverse inequality holds for every law, and the second equality is the definition of .
Milestones
- Proposition 5 (at least one good): IC holds if and only if is convex and is a subgradient of at every .
- Proposition 6 (iii) (at least one good): the supremum defining may be restricted to NPT mechanisms.
- Symmetrization (p. 32): for i.i.d. goods, the symmetrization is IC, IR, NPT and symmetric, and it has the same revenue.
- Display (18): for symmetric IC and , .
- is feasible, IC and IR on the quadrant , and bundled.
- Under (9), for symmetric IC, IR and NPT .
Companion: Corollary 17
For two i.i.d. goods with the equal-revenue law (),
where .
Significance
Theorem 16 is one of the few closed-form optimality results for multi-good monopoly. It gives an explicit, checkable condition: is nonincreasing. The condition covers the equal-revenue distribution and Pareto distributions with index . On these distributions the optimal revenue reduces to a one-dimensional pricing problem for . Corollary 17 is the resulting exact value for two equal-revenue goods. Elsewhere in the paper, Theorems C and D use the equal-revenue law as the extremal example for the approximation ratios.
The theorem is proved in the paper. As far as is known it has not been machine-checked. The mission formalizes the model and every step of the proof as a separate milestone. These steps are Rochet's characterization (Proposition 5), the NPT reduction, symmetrization, the convexity majorization (18), and the revenue comparison under (9). Propositions 5 and 6 (iii) and symmetrization are shared with other missions of this series, so they are reusable beyond Theorem 16.
Difficulty
The obvious approach is to show that the optimal mechanism is bundled by exhibiting it. This fails because nothing is known about the optimal mechanism, and it need not exist. The proof instead compares an arbitrary symmetric mechanism with its bundled majorant . A pointwise comparison fails: does not imply . The comparison holds only in expectation and only for densities satisfying (9); without (9) bundling is not optimal in general.
Making this rigorous requires several things:
- the a.e. differentiability of the convex function , together with a.e.;
- integration by parts on truncated squares with possibly infinite total revenue;
- control of the boundary term at , where need not be bounded or continuous;
- the extension of , defined on , to an IC and IR mechanism on all of .
Formalization scope
Valuations are functions , and random valuations are given by their laws. "Two i.i.d. goods" is the product measure . The law is the image on of , so no mass is lost because below . "Density function" means: measurable, , , and on . Continuity of is then automatic. Differentiability of is required at every , the range of (9). Nothing is assumed about at ; in particular may blow up there.
Admissible mechanisms are feasible, IC, IR and have a measurable payment function. The paper allows measurability without loss of generality (footnote 12). Revenue is an extended real, so a non-integrable payment never collapses to . takes values in and may be infinite under (9), for instance for on . Milestone 5 states IC and IR of on the quadrant only, as the paper defines there. Off the quadrant, is truncated at .
The goal must not be stated as the second equality alone, which is definitional. Nor may it assume the law is bounded or that is finite: these would replace the theorem with a special case. The display (17) and the limit formula (16) are not posed, because their boundary term refers to the value of at , which the hypotheses do not control.
A complete development needs Rochet's characterization, a.e. gradients of convex functions on , Fubini–Tonelli on the product law, one-dimensional integration by parts with an absolutely continuous weight, and Myerson's one-good formula for Corollary 17. Contributions of any of these as standalone lemmas are welcome.
Selected references
- S. Hart and N. Nisan, Approximate Revenue Maximization with Multiple Items, J. Econ. Theory 172 (2017); arXiv:1204.1846v3. https://arxiv.org/abs/1204.1846
- R. Myerson, Optimal Auction Design, Math. Oper. Res. 6 (1981) 58–73. https://doi.org/10.1287/moor.6.1.58
- J.-C. Rochet, The taxation principle and multi-time Hamilton–Jacobi equations, J. Math. Econ. 14 (1985) 113–128. https://doi.org/10.1016/0304-4068(85)90015-1
- A. Manelli and D. Vincent, Bundling as an optimal selling mechanism for a multiple-good monopolist, J. Econ. Theory 127 (2006) 1–35. https://doi.org/10.1016/j.jet.2005.08.007
- S. Hart and P. Reny, Maximal revenue with multiple goods: nonmonotonicity and other observations, Theoretical Economics 10 (2015) 893–922. https://doi.org/10.3982/TE1517
- C. Daskalakis, A. Deckelbaum and C. Tzamos, Strong duality for a multiple-good monopolist, Econometrica 85 (2017) 735–767. https://doi.org/10.3982/ECTA12618