Quality Signaling Through Crowdfunding Pricing I: Without Price Commitment, a Low Enough Funding Price Is the Unique Separating Equilibrium That Survives the Intuitive CriterionResearch Paper
Motivation
In reward based crowdfunding, customers must decide whether to back a product before its quality is known to them. The entrepreneur knows that quality and chooses a funding price. A high quality entrepreneur may therefore use price to convey information, but the same price is available to a low quality entrepreneur. The choice also changes the chance that the campaign meets its financing target. Bolandifar, Chen, Kouvelis, and Zhou study how these effects interact when the entrepreneur chooses a second, regular selling price after the campaign succeeds. The one price mechanism in this mission concerns the case in which only the funding price is posted in advance.
The question matters to the design and interpretation of crowdfunding campaigns. A lower funding price can be a credible quality signal even though it forgoes immediate revenue. Whether that signal is sustainable depends on the later selling opportunity, the financing target, and the different incentives of the two quality types. The paper gives a precise threshold for the financing target below which one separating outcome survives a refinement of the equilibrium concept.
Setting
The entrepreneur's product has privately known quality , either low or high , with . The financing target is . The entrepreneur posts a funding price . Funding period customers all share a taste uniformly distributed on and evaluate the product using believed quality . They back it when . The funding market has size one, so a successful campaign raises at least and occurs with probability for . The formal definition extends this probability by zero for larger prices.
After success, true quality is revealed and the entrepreneur sets a regular selling price . A fraction of regular period customers have the same taste as the funding customers. Their taste distribution is therefore updated after success. The other regular customers have a fresh, independent uniform taste. The regular market also has size one. Production cost, salvage value, and discounting contribute no additional terms. Conditional regular period profit is , the two branch function in equation (2) of the manuscript. Its optimal value is the supremum over feasible . The total expected profit is the success probability times .
A separating equilibrium assigns different feasible funding prices and to the two entrepreneur types. Customers believe quality is high at and low at every other price, including off path prices. Under those beliefs, neither type benefits from a feasible deviation. The intuitive criterion removes an equilibrium if an off path price would strictly improve the high type's profit while strictly reducing the low type's profit, were customers to interpret that deviation as a high quality signal. This is the paper's stated test, with the strict low type comparison used in its appendix.
Formalization targets
The separating equilibrium
Define the price threshold
The goal is Proposition 1 of the manuscript. If , there is a separating equilibrium surviving the intuitive criterion, and every surviving separating equilibrium has exactly the prices
The formal goal also says that no separating equilibrium exists when . Its scope on this side of the threshold follows the manuscript's proof and the nondegenerate funding market; the printed “otherwise” sentence does not hold literally when .
Supporting targets
Lemma 1 identifies the optimal regular price and its attained profit in each of three funding price ranges, split at and . Lemma 2 identifies the funding profit's single peak and the maximizing price . The three parts of Lemma 3 characterize the low type's mimicking indifference prices, the high type's upper indifference price, and the ordering of these thresholds. These are the milestones leading to Proposition 1.
Significance
The proposition gives both types' prices and shows why the high type's credible signal is a lower funding price than the low type's. It also identifies a financing target above which this separation disappears within the paper's nondegenerate range. The result relates a platform design parameter, the target, to equilibrium information revealed by price.
The result is proved in the cited manuscript, with proofs in Appendix A. The remaining work in this mission is a machine checked proof of the model's price optimization and equilibrium claims. The definition of the two period payoff, the treatment of the later optimal price, and the explicit deviation predicates may be reusable for other crowdfunding signaling mechanisms. The draft statements are open proof targets; the present mission does not claim those proofs are already formalized.
Difficulty
The later optimal price changes form as the funding price crosses two thresholds. That makes total expected profit a piecewise function, even before the two types' incentives are compared. Maximizing either type's full information payoff alone does not determine a separating equilibrium: the low type might imitate the high type, while the high type might deviate to a price customers would interpret as low quality. The intuitive criterion imposes a further comparison at prices outside the equilibrium path. The claim requires all of these comparisons with the same underlying payoff definition.
Formalization scope
Lean uses one tuple of real parameters and the standing restrictions , , and . The prior probability of high quality does not occur in the separating price statements. The regular profit is the printed equation (2), with a positive regular price at most true quality. Campaign success probability is clipped at zero for funding prices above believed quality. Funding prices range over all reals at least ; the maximum profits are defined as suprema over those feasible prices. Milestones assert attainment, so those suprema cannot be replaced by convenient formula values.
The model uses the paper's market size, cost, salvage, and discount normalizations. Lemma 1 excludes : at that endpoint the printed third case can specify an infeasible regular price. Lemma 2 assumes and quantifies only over the four true and believed quality combinations. Lemma 3 is stated for to avoid its circular printed preamble, and one threshold comparison is expressed as a strict profit inequality because the lower crossing can lie below . Proposition 1 does not assert pooling existence, which would require the omitted prior; its no separation clause is restricted to .
Contributions toward the piecewise optimization lemmas, the threshold characterization, and the equilibrium theorem are welcome. The separating equilibrium is defined by incentive comparisons over all feasible deviations, and its refinement is defined by the off path deviation test. The optimal profits are supremum values of the model payoffs. These choices keep the goal from collapsing into a restatement of a closed form or of the paper's derived necessary and sufficient conditions.
Selected references
- E. Bolandifar, Z. Chen, P. Kouvelis, and W. Zhou, Quality Signaling through Crowdfunding Pricing, SSRN manuscript 3689946, revision of 2022-05-30, §§3–4 and Appendix A. SSRN. Published as Manufacturing & Service Operations Management, DOI 10.1287/msom.2022.1177; the cited artifact here is the SSRN manuscript.