Marketplace Leakage 3: The Marketplace Bans Buyer–Seller Communication Above Π*/(v − c), Below η_L When q > c/(v − Π*), and Always When q Is Close to OneResearch Paper
Motivation
Online marketplaces match buyers with sellers and charge a fee per transaction. Once a buyer has found a seller on the platform, both have an incentive to complete the sale off the platform and split the fee they save. This leakage (also called disintermediation) is a central concern for service marketplaces such as Upwork, Thumbtack or AngelList, and several of them respond by hiding the identity of the parties and blocking direct messages until a transaction is committed.
A. Hagiu and J. Wright, Marketplace Leakage (Management Science, 2023; doi:10.1287/mnsc.2023.4757), build a model of a marketplace that cannot prevent leakage by contract and study six strategies against it. Section 5.2 studies the bluntest of them: banning buyer–seller communication. A ban stops leakage, but it also prevents buyers from learning whether the product suits them. Proposition 3 says exactly when the marketplace gains from the ban. This mission formalizes that proposition and the lemmas of its proof (Appendix §8.4).
Setting
There is one marketplace , one seller and a unit mass of buyers with unit demand. The product has value for buyers who want it and marginal cost ; the outside option is worth .
Allowing communication (the baseline). sets a fee per transaction. sets the on-platform price and a direct price . A buyer who buys directly bears a switching cost with distribution ; with the uniform distribution of the paper,
The seller maximizes its profit (1),
and earns , choosing . The equilibrium profit of is . With communication allowed, a buyer values the product at only with probability , but learns their valuation; every payoff is multiplied by , so earns .
Banning communication. Under a ban there is no leakage, but a buyer learns their valuation only with probability . Facing the fee , the seller has two options: the high price , selling to the fraction of informed high-value buyers and earning ; and the low price , selling also to the uninformed buyers and earning . It takes the better option (ties to the low price) and lists if that option pays at least . earns per transaction and chooses . Its maximal revenue is the ban value . Two closed forms appear:
prefers to ban if and prefers to allow if .
Formalization targets
Goal: Proposition 3 (pp. 15–16)
For :
- prefers to ban for every with ;
- if , there is a unique with , it is positive, and prefers to ban for every ;
- there is such that for , prefers to ban for every ;
- with uniform switching costs, , and the baseline equilibrium profit: for each , prefers to ban for all sufficiently small and prefers to allow for all sufficiently large .
Milestones
Significance
The proposition separates three regimes. When information loss is small ( near ) a ban costs almost nothing and removes leakage, so the marketplace bans. When information loss is large and buyers are a priori likely to value the product, the marketplace can induce the low price and sell to everyone, so a ban pays again. In between, allowing communication can win. With uniform switching costs, the comparison turns on how much leakage costs: when switching is cheap (small ) the baseline profit is small and the ban wins; when it is expensive, leakage is rare and allowing communication wins. The result is proved in the paper by an informal appendix argument. No part of it has been machine-checked. A formal version pins down what the paper leaves implicit: the seller's tie-breaking, the domain of on which is defined, which endpoints the strict preferences hold at, and the order of the quantifiers in "sufficiently close to zero (sufficiently large)".
Difficulty
The obvious argument compares two closed forms, but the ban value is not a closed form: it is a maximum over a fee that switches the seller's option and its listing decision. Showing that the maximum is requires checking that the threshold fee keeps the seller listing, and that fees above the threshold earn at most . The second obstacle is the shape of : it is a rational function with a pole at , and its monotonicity rests on the sign of the printed derivative. The comparison point involves a square root, so the equivalence is a quadratic-root argument rather than a one-line inequality. Finally, part 4 needs the baseline equilibrium profit from the full baseline game, i.e. a solution of the seller's problem (1) and the marketplace's problem (3) under uniform .
Formalization scope
All objects are real-valued, with the paper's letters: v c μ q η f; PiStar stands for . The standing assumptions , and are explicit hypotheses. The statements use the reduced seller problem (1) with , as the paper does after its Lemma 1; Lemma 1 itself is not posed. The uniform is the clamped CDF. Seller optimality, the baseline equilibrium and the ban value are optimality predicates (IsGreatest over the fees), never sSup or a chosen maximizer.
Conventions and disclosed additions:
- In parts 1–3, is any real in , a generalization of the paper's for a general "well behaved" ; the proof uses nothing else.
- Part 4 is posed for each fixed : it fails at (ban) when and at (allow). It adds , without which the marketplace bans for every at small .
- The milestones on the ban value, the derivative's sign and add , which the proof uses without stating; each is false for some .
- and the threshold divide by and are stated only for ; the game itself has no division.
- "Prefers" is strict in both directions.
Trivializing formalizations are ruled out: the ban value is not defined as , the thresholds in are quantified after and not before, is constrained to , and preferences are strict.
A complete development needs elementary real analysis only: derivatives of rational functions, the intermediate value theorem on , limits at , and the baseline solution of (1) and (3) under uniform switching costs. That baseline solution is reusable for the other missions of this series. Proofs of individual milestones are welcome independently.
Selected references
- A. Hagiu, J. Wright, Marketplace Leakage, Management Science, 2023. Authors' manuscript dated March 2023. doi:10.1287/mnsc.2023.4757
- A. Piolatto, F. Schuett, Information vs Competition: How Platform Design Affects Profits and Surplus, TILEC Discussion Paper DP2022-002, 2022 (cited in footnote 8 of the paper for the idea that limiting information exchange reduces transaction value on a platform).