Information Sharing in a Supply Chain with a Common Retailer 2: Under Production Economy the Retailer Earns Weakly More from Sequential Information Contracting and the Manufacturers from ConcurrentResearch Paper
Motivation
Large retailers hold point-of-sale and loyalty-card data that their suppliers cannot observe, and many of them sell access to it through data-sharing programs; others share the same data for free, or with only some suppliers (Shang, Ha & Tong 2016, §1). When two competing manufacturers sell through one common retailer, sharing a demand signal with a manufacturer changes how he sets his wholesale price, which in turn changes the retailer's margins and the rival's demand. Whether the retailer wants to share, with how many manufacturers, and at what price, is therefore a question about a multistage game with incomplete information.
Shang, Ha and Tong answer it for linear demand, a linear-expectation signal and quadratic production costs, under two contracting protocols. This mission covers the production economy case (marginal cost decreasing in volume, §6 of the paper), in which the retailer may have an incentive to share information even without payment. A companion mission covers production diseconomy (§5).
Setting
Two manufacturers sell substitutable products through a common retailer. Demand for product is
where is the retail price, measures competition intensity and is a demand shock with mean and variance . The retailer observes a demand signal with and a linear-expectation structure , where is the signal weight. Producing units costs with ; the paper writes and assumes (the Assumption, p. 251). Retailing is costless.
The game has three stages.
- Information contracting. Under concurrent contracting the retailer offers both manufacturers the same payment for the signal; they decide simultaneously and play a Pareto-optimal pure equilibrium. Under sequential contracting she offers a payment to a first manufacturer and, after his decision, a payment to the other; the outcome is a subgame-perfect equilibrium (SPE). The retailer commits not to share for free after a rejection (§6.2).
- Pricing. Given the information statuses , each manufacturer sets a wholesale price (a function of if informed, a constant otherwise), then the retailer sets retail prices; the solution concept is Bayesian Nash equilibrium.
- Demand realizes and profits are collected.
The ex ante profits of the pricing equilibrium are denoted , , , for a manufacturer and for the retailer, the number of informed manufacturers. , , denote the equilibrium number of informed manufacturers without contracting, under concurrent and under sequential contracting.
Formalization targets
Goal: Proposition 8(d)
For every and , pricing equilibria exist, concurrent outcomes and sequential SPEs exist, and for every concurrent outcome and every SPE (either first mover)
where is the retailer's profit after side payments and the manufacturers' total profit net of them. The second inequality is asserted for all except at most two values depending only on . The comparisons about every pricing equilibrium family exclude the single value (see Formalization scope). The paper says "higher"; the inequalities are weak because both sides coincide on intervals of positive length.
Milestones
- Lemma 1: the pricing equilibrium exists and, for , is unique and linear in with explicit coefficients.
- §4.2: the ex ante profits and in closed form.
- Lemma 5(a)–(c) and Lemma 5(d): sign comparisons of these profits in , with thresholds , , and .
- Proposition 7: thresholds , such that
- Proposition 6(b): the same structure for with a threshold .
- Proposition 8(a): .
Significance
Proposition 8(d) says that a common retailer who sells information prefers to sell it sequentially, and that the manufacturers bear the cost: sequential offers let her extract a larger payment from the first manufacturer, because his outside option depends on what she will do with the second. Together with Propositions 6 and 7 it explains why retailers under production economy share with only a subset of suppliers once economies of scale or competition are strong, and why a retailer may share data for free, a practice the diseconomy model cannot produce.
The results are proved in the paper, partly by "it is straightforward" arguments (the proofs of Lemmas 2–5 are omitted). No part of the paper is formalized. A formalization adds a machine-checked account of the equilibrium selection at the boundary payments, where the paper's case analysis is informal, and of the points at which the retailer is indifferent between outcomes.
Difficulty
The pricing stage is a Bayesian game with a continuum of strategies: an informed manufacturer's strategy is an arbitrary square-integrable function of the signal. Lemma 1's uniqueness needs the Assumption (without it the manufacturer's problem is not concave) and a conditional-expectation argument, not a finite-dimensional computation. The comparisons of Lemma 5 are sign conditions on rational functions of whose thresholds , are implicit roots. The contracting stage is where the naive argument fails: at the boundary payments several equilibria give the retailer the same payoff but the manufacturers different payoffs, so "the" outcome is not well defined there, and a direct comparison of closed-form profits at the paper's selected equilibria does not cover every equilibrium.
Formalization scope
Lean represents manufacturers by Fin 2, statuses by an inductive type with informed and uninformed, and a pricing strategy by a function of the signal value. The committed conventions are these.
- Admissible strategies are measurable with square-integrable , and constant for an uninformed manufacturer; ex ante optimality over them is the Bayesian equilibrium condition.
- The retailer's rule is a best response for every wholesale price pair and signal value, off path included.
- The production cost is the uncapped quadratic . The paper caps the quantity at but assumes the cap is reached with negligible probability (footnote 11, p. 251) and computes every result of §4.2 and §6 without it. The condition of that footnote is not imposed.
- Contracting uses pure strategies, nonnegative payments, and no free-sharing move after a rejection.
- A concurrent outcome is a payment and a pure equilibrium whose retailer payoff equals the supremum of her payoffs over Pareto-optimal equilibria. The supremum is not always attained: for large the paper's optimal payment makes an equilibrium that Pareto-dominates the one-informed outcome it selects.
- Threshold statements take the two-clause form: the stated value of is attained on each region with its printed endpoints, and is the only value on the region's interior. Thresholds depend only on and are quantified before all other parameters.
- The manufacturers' comparison in the goal excludes at most two values of . At the thresholds , outcomes with different manufacturer totals coexist, and the universal comparison fails.
- A correction of the paper. At , which lies in , the slope of the best-response wholesale price (2) is exactly . The equations are then singular, and every status profile has a continuum of pricing equilibria (for , for every ) whose ex ante profits differ. Lemma 1's uniqueness claim fails there, so do the §4.2 identities for every equilibrium family, and so does every statement built on them. Each statement that quantifies over all pricing equilibria therefore assumes ; existence is still asserted at .
The ex ante profits in every statement are those of an equilibrium of the pricing game on the signal model, not the §4.2 closed forms; a formalization that defined them by the closed forms would reduce the goal to algebra and a game, and is ruled out. The model layer (signal model, pricing equilibrium, payoff table, both contracting games) is shared, name for name, with the production diseconomy mission. Contributions are welcome on each milestone, and on reusable pieces: linear-expectation signals, and pointwise optimization under conditional expectation.
Selected references
- Shang W., Ha A. Y., Tong S., Information Sharing in a Supply Chain with a Common Retailer, Management Science 62(1):245–263, 2016. https://doi.org/10.1287/mnsc.2014.2127
- Ericson W. A., A note on the posterior mean of a population mean, Journal of the Royal Statistical Society B 31(2):332–334, 1969 (cited for the formula of , which this mission does not use).
- Vives X., Oligopoly Pricing: Old Ideas and New Tools, MIT Press, 1999, §2.7.2.
- Li L., Information sharing in a supply chain with horizontal competition, Management Science 48(9):1196–1212, 2002. https://doi.org/10.1287/mnsc.48.9.1196.177