The Bright Side of the GDPR: Welfare-Improving Privacy Management I: The Equilibrium Price Is Higher After the GDPR for Every Opt-in Benefit and Data RevenueResearch Paper
Motivation
The European Union's General Data Protection Regulation (GDPR, in force since 2018) requires a firm to obtain a consumer's explicit opt-in consent before it collects her personal data. Most of the economic literature reads such consent rules as a cost to data-driven firms. Choe, Matsushima and Shekhar (ISER Discussion Paper No. 1246, Osaka University, June 2024; published in Management Science, 2025, doi:10.1287/mnsc.2024.06653) ask what happens to the price of a digital service when consumers gain the right to buy it without sharing data. Their model is a monopoly with two-dimensional consumer heterogeneity, simple enough to be solved in closed form, and it lets the answer be stated for every value of the firm's opt-in benefit and every mix of usage-based and data-based revenue.
This mission formalizes the paper's general price comparison, Proposition A1: the equilibrium price is higher after the GDPR.
Setting
A monopolist sells an online service at zero marginal cost and price . A consumer has a type , where is her valuation for the service and her privacy cost of sharing data; types are independent and uniform on , so the mass of a set of consumers is its area. A consumer who shares data receives an opt-in benefit , and the firm earns an exogenous data revenue per unit of shared data.
The utilities of opt-in purchase (buy and share) and opt-out purchase (buy without sharing) are
- Before the GDPR opt-out purchase is unavailable. A consumer buys, and shares data, iff . The demand is the area of , and the profit is .
- After the GDPR a consumer opts in iff and opts out iff . The opt-in set is , the opt-out set is , their areas are and , and the profit is .
The firm chooses the price first and consumers respond, so the equilibrium price in each regime is a maximizer over of the corresponding profit: for and for . The paper's appendix expresses them through the thresholds
and the radicals , .
Formalization targets
Goal: Proposition A1 (p. 34)
For every and , both profits attain a global maximum on , and every pair of maximizers satisfies
Milestones
- Display (4) (p. 11): for , and for .
- Display (5) (p. 14): equals , or on , , .
- Display (6) (p. 14): for , and for .
- Online Appendix A.1 (OA p. 2): maximizes iff when and otherwise.
- Online Appendix A.2 (OA p. 4): maximizes iff when and otherwise.
- p. 14: for all .
- Lemma A3 (pp. 33–34): the three possible pairs of equilibrium regimes (case 1a/2a, 1b/2a, 1b/2b), located by price intervals.
- Online Appendix D, first display (OA p. 7): the closed form of in each of the three regions.
Significance
The result. Proposition A1 says the price rise is robust: it holds for every opt-in benefit and every revenue model, from a firm that earns nothing from data () to one whose data revenue dominates. The paper's welfare results (on demand, profit and consumer surplus) are comparisons of the same two equilibria, and the price comparison is the one among them that holds uniformly; the others change sign with and are established in the paper only numerically. The main text's Proposition 1 is the instance .
Formalizing it. The paper's proof is a chain of closed-form computations spread over the appendix and online appendix: areas of polygons, the maximization of piecewise cubic profits over all of , and a sign argument with nested square roots. Several steps are stated as "one can verify", and the online appendix contains printed slips (a derivative written with respect to the wrong variable in §D, a pair of cases listed incorrectly on p. 14). A machine-checked proof turns the chain into a verified one. The milestones isolate the parts that are reusable on their own: the demand formulas (4)–(6) and the closed-form equilibria, on which the paper's companion profit comparison (Proposition A3) also rests. None of these results has been formalized before.
Difficulty
The obvious route, solving the first-order condition on each demand piece, gives candidates, not maximizers. The profits are only piecewise smooth, the pieces meet at and , and the price ranges over all of , including negative prices before the GDPR. Showing that the candidate is the unique global maximizer requires comparing values across pieces and controlling the profit outside the paper's displayed price ranges. The comparison step is the second difficulty: in the middle region the gap mixes a polynomial with a square root, and its positivity is not a one-line estimate. The gap tends to as , so no uniform margin is available.
Formalization scope
- Types are pairs
q : ℝ × ℝwithq.1 = v,q.2 = c; the type square isSet.Icc 0 1 ×ˢ Set.Icc 0 1, and every demand is(volume S).toRealfor the Lebesgue measure onℝ × ℝ. - The after-GDPR sets are copied from p. 13; they send the tie to opt-in, which changes only a null set.
- Profits are functions
ℝ → ℝof the price, and an equilibrium price isIsMaxOn profit Set.univ p. The price is never restricted to the paper's case ranges, and is a consequence, not an assumption. - Standing assumptions on every theorem: , , (pp. 7–8). The data revenue is written
αin Lean. - "Case 1a/1b/2a/2b equilibrium" means the maximizer lies in , , , respectively.
- The thresholds and radicals are plain definitions with the paper's formulas.
A formalization that compares the two closed-form prices instead of maximizers of the modelled profits, that asserts a property of "every maximizer" without proving one exists, or that restricts prices to a bounded interval, would not state Proposition A1; the goal and the milestones rule all three out. Results of the paper established only numerically (Propositions 2–4, A2, the second and third bullets of A3, A4) are not posed, and neither are the comparative statics of Lemmas A1–A2.
A complete development needs areas of polygons under the Lebesgue measure on (via MeasureTheory.volume_regionBetween or Fubini), elementary calculus on piecewise polynomials, and inequalities with square roots. The demand computations and the global-maximization arguments are reusable for the companion mission on the paper's profit comparison. Contributions of any milestone, or of further intermediate lemmas such as the continuity of the demands in the price, are welcome.
Selected references
- C. Choe, N. Matsushima, S. Shekhar, The Bright Side of the GDPR: Welfare-Improving Privacy Management, ISER Discussion Paper No. 1246, Osaka University, June 2024 (the version formalized; theorem and page numbers refer to it).
- C. Choe, N. Matsushima, S. Shekhar, The Bright Side of the GDPR: Welfare-Improving Privacy Management, Management Science, 2025. https://doi.org/10.1287/mnsc.2024.06653
- Regulation (EU) 2016/679 (General Data Protection Regulation), Official Journal of the European Union L 119, 2016. https://eur-lex.europa.eu/eli/reg/2016/679/oj