Disclosing Delivery Performance Information When Consumers Are Sensitive to Promised Delivery Time, Delivery Reliability, and Price: Full or No Information-Quality Effort Is OptimalResearch Paper
Motivation
Online retailers and service providers quote a promised delivery time and are judged on how often they meet it. Platforms increasingly publish delivery-performance information, such as on-time ratings or conformance scores, so that consumers can weigh a quoted time against the firm's record. Producing accurate information is costly: the firm must track deliveries, audit ratings and present them clearly. Whether a firm should pay for precise information, or let consumers infer its reliability from noisy signals, is a question for operations management (capacity, lead-time quotation) and for marketing (pricing, information disclosure) at once.
Leng, Becerril-Arreola, Parlar and Ferguson (MSOM 2024; the mission follows the authors' preprint of April 2nd, 2023) model a firm that jointly sets a price, a promised delivery time and an effort toward the quality of its conformance information, facing consumers who care about all three. Their central analytical result, Theorem 1, says the firm should never invest partially: the optimal effort is either none or full.
The model joins two lines of work. The first is joint price and delivery-time decisions with congestion, as in So (2000), Liu, Parlar and Zhu (2007) and Boyaci and Ray (2006), where delivery reliability enters demand. The second is logit demand from discrete-choice theory (Anderson, de Palma and Thisse 1992), where the scale parameter measures how dispersed consumers' valuations are.
Setting
A firm serves consumers at service rate . It sets a price , a promised delivery time , and an information-quality effort . The market has size . Each consumer compares the firm with an outside option of deterministic utility .
If consumers arrive at rate , the firm operates as an M/M/1 queue, and an order is delivered within the promised time with probability
The deterministic utility of buying is
where is the base value, and are the sensitivities to the conformance score and to the promised time, and scales the score. Effort narrows the dispersion of consumers' inferences: the utility shock has scale
decreasing from at to at .
The demand rate is the logit share times the market size (eqs. (8)–(9)):
Since depends on through , this is a fixed-point equation in . The firm earns
with unit cost and unit effort cost . A plan is feasible when , and . The optimal profit is the supremum of over feasible plans, and are the demand and utility at the optimal plan, and the gap
measures by how much Lemma 2's condition (19) holds. With the largest attainable market share (eq. (10)), the capacity condition (16) is .
Formalization targets
Goal: Theorem 1 (p. 15)
Let . If
then is strictly decreasing on and is the unique optimum. Otherwise strictly decreases and then strictly increases, with the turn at some . In both cases
Milestones
- Eq. (10): .
- Lemma 1, item 2: the optimal plan exists, is unique, and solves the first-order equations (13)–(14).
- Lemma 2, item 1 (profit part): if (19) holds at , then has non-positive derivative there.
- Lemma 2, item 2 (demand and profit parts): if (19) fails at , then and have positive derivatives there.
- as (p. OA-7).
- Eq. (35): wherever (p. OA-8).
- Single crossing: implies on (pp. OA-8 – OA-9).
- , so (23) holds exactly when (p. OA-9).
Three supporting items have no counterpart in the paper. They state that the demand fixed point is well posed, that is continuous on , and the envelope identity .
Significance
Theorem 1 is a bang-bang result. A firm choosing how much to spend on delivery-performance information should consider only two options, no effort and full effort, and condition (23) gives a closed-form test for when no effort is optimal. The paper's sensitivity results (Corollaries 1–4) and its numerical study are all built on this reduction, since they compare the two endpoint regimes using the closed forms in Table 1.
The result has an analytical proof in the paper's online appendix, but no machine-checked proof. The formalization adds a precise statement of the model's well-posedness: the demand is a fixed point, and the optimal plan exists and is unique. It also makes the comparative statics explicit. Parts of Lemma 2 as printed are false, namely the directions of and in item 1 and of and in item 2, and the mission states only the parts that hold. A complete development would certify which of the paper's conclusions survive and by which argument.
Difficulty
The optimal profit is the value of a two-dimensional optimization whose objective is defined through an implicit equation, since demand appears on both sides of the logit formula. Differentiating in requires an envelope argument over a constrained problem. That in turn requires knowing that the optimum is interior, unique and a smooth function of , and that the queue constraint does not bind.
The single-crossing step is the delicate one. The paper reaches it through a derivative of with respect to (eqs. (30)–(34)) whose sign claims are partly wrong. The tempting shortcut, to read the sign of off the sign of , is unsound: when (19) holds, can rise while falls.
Formalization scope
Everything is real-valued and lives in the namespace DeliveryDisclosure.InfoEffort. A structure Params holds , and the predicate Standing bundles the standing assumptions. The paper writes but divides by them, so Standing requires , together with and condition (16) for every .
- The logit demand (8)–(9) with scale (6) is the primitive. The paper derives it from a Gumbel-plus- decomposition of the utility shock that holds only when . Every result from (8) on uses only the logit formula, so neither Claim 1 nor the distribution is formalized.
- Demand is the supremum of the below the logit right-hand side, which is the unique fixed point for . The function
Real.sigmoidgives the logit share. - The shortest delivery time is , so .
- Effort ranges over the closed interval . The paper's and are its endpoints, and is at the optimum.
- is the supremum over all feasible plans, not a closed form or a solution of (13)–(14).
- divides by , so it is used only on .
is defined as a supremum over all feasible plans and uses at the optimum, which rules out a trivializing formalization: cannot be replaced by Table 1's closed forms, by profit at a fixed plan, or by a demand with the conformance frozen. Lemma 1's corner case (item 1), Claim 1, Remarks 1–5, Table 1 and Corollaries 1–4 are not formalized.
A complete development needs implicit differentiation of a fixed point, an envelope theorem for a two-variable constrained maximization, and existence of maximizers on a non-compact feasible set. These ingredients apply to other congestion-pricing and logit-demand models. Contributions toward any milestone are welcome, as are proofs of the supporting items.
Selected references
- M. Leng, R. Becerril-Arreola, M. Parlar, M. Ferguson, Disclosing Delivery Performance Information When Consumers Are Sensitive to Promised Delivery Time, Delivery Reliability, and Price, Manufacturing & Service Operations Management, 2024 (authors' preprint, April 2nd, 2023). https://doi.org/10.1287/msom.2023.0223
- K. C. So, Price and time competition for service delivery, Manufacturing & Service Operations Management 2(4):392–409, 2000.
- L. Liu, M. Parlar, S. X. Zhu, Pricing and lead time decisions in decentralized supply chains, Management Science 53(5):713–725, 2007.
- T. Boyaci, S. Ray, The impact of capacity costs on product differentiation in delivery time, delivery reliability, and price, Production and Operations Management 15(2):179–197, 2006.
- S. P. Anderson, A. de Palma, J.-F. Thisse, Discrete Choice Theory of Product Differentiation, MIT Press, 1992.
- N. S. Cardell, Variance components structures for the extreme-value and logistic distributions with application to models of heterogeneity, Econometric Theory 13(2):185–213, 1997.